Beauty hoping to put the spotlight on mental health
A CARMARTHENSHIRE woman has been selected as a Miss Wales 2022 finalist.
Jordan Natalia Tyler, 21, originally from Carmarthen, is a former pupil at the town’s Queen Elizabeth High School and currently lives in Tumble.
Jordan studied subjects such as media and business studies at sixth form, with plans of attending a university in Cardiff to study business management.
However, after leaving the sixth form Jordan’s mental health deteriorated and she knew she needed to take some time out before making any long-term education plans.
Jordan, who now works in a local coffee shop, is currently looking at going back into education to study either astrophysics or astrobiology.
She was formerly extremely shy and self-conscious and is building her confidence as a result of taking part in the competition.
Jordan has struggled for many years with anxiety and feels as though mental health is not talked about nearly enough as it should be and that there should be more support for people who are dealing with mental health issues.
Her ultimate aim is to educate and reduce the stigma of mental health by sharing her personal journey and experiences.
She said: “I’m really excited for 2022 and the adventures in store through the Miss Wales competition.
“My priority is to fundraise for the
Miss World charity, Beauty With A Purpose, and to spread the Miss Wales message of confidence in young women.
“I’m also looking forward to all the friends and memories I’ll make along the way.”
The Miss Wales 2022 final will take place in May and involve a three-day event including an empowerment day designed to boost the confidence of contestants; the Miss Wales Charity Ball in aid of the Miss World charity Beauty With A Purpose; and a catwalk event in front of an audience and panel of judges.
The events will take place in the Holland House Hotel in Cardiff and The Riverfront in Newport.
In the run-up to the final, the girls will undertake a series of challenges, including raising money for the Miss
World Charity, Beauty With A Purpose.
They will also be taking part in a random act of kindness day on St David’s Day and holding femalerelated events to mark International Women’s Day on March 8.
As well as the fundraising and personal development opportunities, the finalists will also have the opportunity to enjoy the glamorous side of the Miss Wales experience, including modelling, doing photoshoots and working with the media.
Miss Wales organiser Paula Abbandonato said: “Miss Wales is committed to Beauty With A Purpose and that means empowering young women and raising money for good causes through the glamour and fun of pageantry.
“The girls get to make great friends and experience new opportunities while really doing their bit for charity.”
The current Miss Wales is 19-yearold Olivia Harris from Magor, Monmouthshire. The reigning Miss World is Toni-ann Singh from Jamaica.
The last time Wales won Miss World was in 1974 when Helen Morgan from Barry took the crown.
Sophie Moulds from Ferndale came close in 2012 when she was placed first runner-up.
The new Miss Wales will represent Wales at Miss World 2022 at the end of next year.
She will also win a prize package of clothes, haircare, skincare, jewellery and a photographic portfolio as well as a year of VIP experiences while supporting a number of children’s charities in Wales.