Fundraising ale launched for Ukraine
THE Llandeilo-based Evan Evans Brewery has launched a fundraising beer that will see profits donated to the humanitarian relief effort in the Ukraine.
Last month, Pravda Brewery in the western Ukrainian city of Lviv made a rallying call to the international brewing community for help in raising money for the ongoing relief efforts to provide food, water and clothes in their region of the war torn country.
With a population of more than 700,000 people, Lviv is the sixth largest city in Ukraine and the cry for help could not be ignored, said Simon Buckley, chief executive of Evan Evans.
Pravda Brewery bosses proposed that Evan Evans brew beer and donate all the profits to them.
Within weeks, the new beer named Ukraine Gold has been launched.
Mr Buckley said: “My family have brewed beer here in Wales for over 250 years, and we felt that we should try and help in whatever way we could. None of us here in the safety of our homes will ever understand the terror of this conflict.
“We have, with the help of our team here in Llandeilo, brewed a new beer we have called Ukraine Gold. It’s a delicious 4.6% golden beer, easy drinking with a crisp malt and citrus hop finish.”
Mr Buckley added: “When people drink this beer, they can feel confident that they are contributing to the Pravda Brewery fund and that the team there will put our contribution to good use helping those people who through no fault of their own are now homeless, displaced and with no food or shelter.
“Of course, our contribution will only be a small gesture, but the people of the UK and Wales in particular are known for their generosity and I hope that our efforts will in some way make for a better life in these horrendous times.
“The message is ‘help us to help them’, we are ready to brew as much beer as we can sell, all we need is the public’s help.”
The beer will be released in batches, and can be purchased online at the Evan Evans Brewery website at https://shop. evanevansbrewery.com/