Ruby: Your life­style ques­tions an­swered

Well­ness and life­style guru Ruby Deevoy is here to an­swer your ques­tions and help you feel beau­ti­ful in­side and out!

Chat It's Fate - - Contents -

The Ter­ri­ble Ten

Switch­ing your main­stream brand cos­met­ics for nat­u­ral al­ter­na­tives is one of the best things you can do for your health and well­be­ing, as well as that of our planet. But sim­ply choos­ing a brand that touts it­self as ‘nat­u­ral’ doesn’t al­ways mean you’re get­ting the real deal. Re­search re­vealed that 10 toxic in­gre­di­ents were found re­peat­edly in prod­ucts wrong­fully claim­ing to be nat­u­ral and or­ganic. Look out for (and avoid) the fol­low­ing:

Ethyl hexyl­sal­i­cy­late

A po­ten­tial cause of acute al­ler­gies and detri­men­tal to the im­mune sys­tem, as well as be­ing con­sid­ered harm­ful for the en­vi­ron­ment.


Shown to cause al­ler­gies and to have a se­ri­ous ef­fect on hor­mone func­tion, par­tic­u­larly in men and de­vel­op­ing ba­bies.

Imi­da­zo­lidinyl ruea

May re­lease formalde­hyde – a class one car­cino­gen.


A hor­mone dis­rup­tor and harm­ful to the neu­ro­log­i­cal de­vel­op­ment of ba­bies. This stuff stuffff­stuff also bioac­cu­mu­lates, mean­ing that once you use it on your skin, it sinks in and sticks around for a long time.


A UV ab­sorber with the added edge of be­ing a skin ir­ri­tant, strong al­ler­gen, and al­lergy caus­ing when ex­posed to sun­light (which kind of de­feats the point…)

PEGS: PEG-7; PEG-40; PEG-200; PEG-12

PEGS are de­rived from petroleum – do you need to know more?!

Polyquater­nium 7

Linked to cancer and toxic to the en­vi­ron­ment.

Polysor­bate 20

Com­monly found in sham­poos and flea treat­ments, polysor­bate 20 has been as­so­ci­ated with se­ri­ous eye ir­ri­ta­tion and many al­ler­gic skin re­ac­tions.

Red 17 ar­ti­fi­cial colour 26100

Harm­ful to the liver and kid­neys, per­sis­tent in wildlife and there has been strong ev­i­dence to sug­gest a cancer link.

Retinyl palmi­tate

Reg­u­lar use of prod­ucts con­tain­ing this in­gre­di­ent can lead to a toxic level of vi­ta­min A in the body, which has been linked to de­vel­op­men­tal tox­i­c­ity or foetal mal­for­ma­tions in ba­bies in the womb.

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