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Iam concerned by the adverts I see constantly targeting young children on telly.

Even before our kids have developed a sense of who they are, or learned how to handle money, they are encouraged to link their self-worth with material things.

Worse still, they’re being encouraged to look to external things such as wealth and fame for validation.

We’re turning out legions of little consumers rather than young citizens who will value themselves for what they contribute to the society in which they live.

Kym Yetton, Papworth Everard