3 steps to... Say­ing sorry prop­erly



Don’t just shrug your shoul­ders and mut­ter ‘sorry’. Just us­ing the word on its own might come across like you don’t re­ally mean it. Take time out to sit the per­son down, ac­knowl­edge ex­actly what it is you’re apol­o­gis­ing for and show that you un­der­stand their feel­ings.


Don’t start blam­ing the per­son you’re apol­o­gis­ing to, or mak­ing ex­cuses for your ac­tions. It’s not re­ally an apol­ogy if you say, ‘I’m sorry, but...’ Take own­er­ship of the mis­take or hurt caused.


Tell them how things are go­ing to im­prove, how you’re go­ing to change or avoid that be­hav­iour in the fu­ture. They need as­sur­ance that it’s not go­ing to hap­pen again, in or­der to be able to ac­cept your apol­ogy. Then ev­ery­one can move on.

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