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Find­ing love can be a costly busi­ness, ac­cord­ing to a study by dat­ing app Plenty of Fish. When it comes to meet­ing a po­ten­tial love in­ter­est, the re­search found that women spend an av­er­age of £53 on pre-date prep, such as new clothes and make-up. On the date, women spend an av­er­age of £37, and men typ­i­cally spend £63. How­ever, al­most nine in ten peo­ple who took part in the study said ‘chem­istry’ is far more im­por­tant than the cost of the date.

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