A pas­sion

Two new Kütchen­haus kitchen show­rooms have launched in Cheshire and a unit­ing pas­sion binds the teams be­hind them both Cheshire Life: Novem­ber 2018 Cheshire Life: Novem­ber 2018

Cheshire Life - - Food & Drink - Kate Houghton John Cocks

If you’re not fa­mil­iar with the brand Kütchen­haus, you might as­sume that it’s just an­other high-end, high-cost Ger­man kitchen maker tap­ping into the Bri­tish love for stylish, pre­ci­sion­made kitchens. You would be just a lit­tle bit wrong, it turns out.

‘Our great­est chal­lenge is that peo­ple al­ways as­so­ciate Ger­man brands with the high­est qual­ity and as­so­ci­ated high costs,’ says Matthew Ashby, who opened the Ch­ester show­room with busi­ness part­ner Robert Mckenna in Au­gust 2018. ‘In the case of Kütchen­haus they’d be par­tially cor­rect; it de­liv­ers the high-end de­sign and pre­ci­sion en­gi­neer­ing we want, but the costs are much more sen­si­ble than peo­ple ex­pect. Once peo­ple can see what we can cre­ate for them, and the bud­get we can achieve, they’re al­ways quite de­lighted!’

On en­ter­ing the show­room you are im­me­di­ately drawn to a most tac­tile ex­pe­ri­ence, as you run your hands across cab­i­nets and work sur­faces in a daz­zling va­ri­ety of fin­ishes and ma­te­ri­als, from gloss to matt and from tra­di­tional com­pos­ites to the new kid on the block, tex­tured con­crete, which com­bines form and func­tion in one sur­pris­ingly beau­ti­ful pack­age. It’s this ac­cess to ev­ery­thing you could want from a new kitchen you ex­pect, in­deed de­mand, last a decade or more that will en­sure that this new kitchen brand in Cheshire will suc­ceed. Oh, and the in­dis­putable de­sign tal­ents of the teams that have brought it to us, of course!

Matt worked for Kütchen­haus for over a decade and then with No­bilia, the par­ent com­pany and sup­plier, for an­other three years be­fore part­ner­ing with Rob, a fel­low de­signer of 10 years ex­pe­ri­ence, to es­tab­lish their own kitchen com­pany, a dream they had held for many years.

‘There’s noth­ing I don’t know and like about this or­gan­i­sa­tion,’ he says. ‘Their ethos on de­sign and man­u­fac­ture is cen­tred around the cus­tomer ex­pe­ri­ence.

I was al­ways go­ing to work with No­bilia; for the money you pay you ab­so­lutely won’t find bet­ter qual­ity. The most ob­vi­ous brand to sup­port this was Kütchen­haus, which is grow­ing very rapidly in the UK, down to its rep­u­ta­tion for de­sign, qual­ity and cost.’

Karl, who with his wife Chloe open their Kütchen­haus show­room in Wilm­slow this month, also has sig­nif­i­cant ex­pe­ri­ence in the in­dus­try hav­ing man­aged the show­room sales and in­stal­la­tion ser­vice for a large na­tional com­pany for 15 years.

He says: ‘I be­lieve you can have a £100k-style kitchen for £20k with Kütchen­haus and you re­ally wouldn’t be able to tell the dif­fer­ence. Noth­ing we do is offthe-shelf, it’s all made-to-or­der and to­tally be­spoke to the client’s de­sign.’

The de­sign process takes place at the Kütchen­haus show­room, us­ing state-of-the-art tech­nol­ogy.

‘Once we have ac­cu­rate mea­sure­ments of the planned kitchen area, then we can cre­ate 3D vi­su­als of the pro­posed de­sign,’ says Rob. ‘We have a huge range of colours, styles and fin­ishes to show clients and un­der­take de­tailed con­ver­sa­tions with them be­fore we start their plan. Of­ten peo­ple come here sim­ply want­ing to re­place their cur­rent kitchen in the same form and lay­out as they cur­rently have; they are usu­ally very sur­prised with what we can do for them that re­ally lifts the space from purely func­tional to more of a life­style.’

‘We de­liver the life­style our cus­tomers want,’ Karl says. ‘I’d de­scribe the process we go through with them as a “de­sign ex­pe­ri­ence.” We ab­so­lutely don’t just put boxes on walls. By tak­ing time to un­der­stand how peo­ple will use their new kitchens we can cre­ate a liv­ing space that re­ally en­hances their day-to-day life.’

Matt adds: ‘Our 3D de­sign tech­nol­ogy al­lows the cus­tomer to see and ‘walk’ through the new space and re­ally en­vi­sion how it will all come to­gether, which is re­ally hard when the work’s in full flow and the only thing they have is a 2D builder’s plan.’

From just a short chat with Matt, Rob and Karl their com­mit­ment to cus­tomer care be­comes very clear.

‘Re­gard­less of the level of in­vest­ment we give all our cus­tomers the same ser­vice,’ Matt says. ‘It’s our ob­jec­tive that ev­ery sin­gle cus­tomer is proud of their new kitchen and wants to show it off to fam­ily and friends. Peo­ple who love the de­sign but per­haps think they have been over-charged, or who have had a dis­ap­point­ing ex­pe­ri­ence with the fit­ting of the kitchen, that’s the thing that they re­mem­ber long­est.’

Karl sums it up: ‘It’s easy to say you gen­uinely care, but it’s not about the tell, is it? It’s about the show. We will prove, ev­ery time, that we have a gen­uine in­ter­est in and care for our cus­tomers’ needs, hopes and wishes and de­liver a liv­ing space they’ll be proud of for years and years into the fu­ture.’

Kütchen­haus Ch­ester

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