The colour of home
Farrow & Ball Colour Consultant Julie Beddow reveals the secret of the company’s success and what trends we can expect to see in a Cheshire home near you
Can you tell us a little about how the process works?
My role as a Colour Consultant involves visiting the client in their own space and guiding them through the process of creating a home they love, one that reflects their individual personality while also meeting the needs of their lifestyle and their property.
It’s a very personal service from start to finish. There’s lots to consider: the direction of the light, any architectural features and finishes or furnishings. We finish the session by constructing a palette together that works with all of these elements.
Why do homeowners choose to use your service?
It really helps to reduce the stress of redecoration! Consultants are well-versed in taking every element of a space into account, combining any practical considerations with your own ideas, and helping you confidently come to a decision that you’ll be genuinely delighted with.
Tell us about a recent project. I recently visited a couple who were coming to the end of their barn conversion project and had arrived at the stage of choosing colours. They were so exhausted from endless decision-making that what should have been an enjoyable part of transforming their home was instead proving immensely difficult. During their consultancy, I asked them to walk me through each room and tell me what feeling they wanted to create, when it would be used, and whether they could show me samples of cabinetry, upholstery or tiles. Armed with all of this, we soon put together a scheme they loved, and seeing their enthusiasm and excitement rise as we went through each room was so satisfying.
Farrow and Ball has built an iconic status as ‘the’ paint to use. Why do you think this is? Ever since Farrow & Ball was founded, in 1946, it’s stuck to its convictions. Even when cheaper acrylic paints with high levels of plastic were starting to become the norm, we chose to keep creating paint with our original combination of rich pigments, high-quality ingredients and artisanal methods, and in 2010 our paints became the first in the industry to be completely waterbased.
Of course, the final and most important piece of the puzzle is colour. I think we’re best known for our unmatchable colours – their beautiful depth, the way they shift under changing light, our carefully-curated palette – and our long-standing expertise in creating and combining them. What colours will be ‘on trend’ for 2020?
For a few months now we’ve been seeing a general shift towards brighter and bolder colours – beautiful jewel tones, deep blues and greens, exotic brights, sunny yellows. That’s not to say that neutrals don’t still have their place, of course, but I think now that people are becoming more confident with colour as a whole, we’re set to keep following this trajectory for a little while. It’s very exciting!
Be brave with bold colours
Farrow & Ball’s colour consultancy makes choosing colour a stress-free experience