HAPPY BIRTHDAY JOULES!
Lifestyle brand Joules is commemorating its 30th anniversary this year with – what else – an anniversary collection. Inspired by iconic floral prints, classic colour palettes and heritage fabrics, Joules has created a collection that showcases its authentic heritage and the values that have driven the brand forward since Tom Joule established it three decades ago. Key to the new range is Joules’ archive hand-drawn Cambridge floral print. This well-beloved design has been revived with a fresh twist and can be found alongside the 30th Anniversary Crest gracing a range of Joules favourites old and new.