Cheshire Life - - Look Well -

Lifestyle brand Joules is com­mem­o­rat­ing its 30th an­niver­sary this year with – what else – an an­niver­sary col­lec­tion. In­spired by iconic flo­ral prints, clas­sic colour pal­ettes and her­itage fab­rics, Joules has cre­ated a col­lec­tion that show­cases its au­then­tic her­itage and the val­ues that have driven the brand for­ward since Tom Joule es­tab­lished it three decades ago. Key to the new range is Joules’ ar­chive hand-drawn Cambridge flo­ral print. This well-beloved de­sign has been re­vived with a fresh twist and can be found along­side the 30th An­niver­sary Crest grac­ing a range of Joules favourites old and new.


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