Vitale Care launches campaign to help people understand the benefits of live-in care

West Sussex at-home care company Vitale Care is launching an initiative to help raise awareness of live-in care as an alternative to a care home. Offering hourly, overnight and specialist care for people living with conditions such as dementia, Parkinson’s, cancer and stroke, Vitale is aiming to help increase awareness of live-in care for people seeking round-theclock support.

Vitale Care Registered Manager Nicola Munday explains, “We get daily calls from people trying to weigh up their care options.

I think people understand the idea of hourly care.

Some people know they can also get overnightsupport - both of which Vitale offers. However, many people have yet to consider live-in care as a viable and often costeffective alternative to the upheaval of moving into a care home.”

In a 2023 Yougov survey, 32% of people said they would like to stay in their own homes with the support of a paid carer. Only 2% of people said they would like to live in a care home.

Nicola explained, “Care homes used to be the default for people in need of care, but we believe 99% of people requiring care can stay at home with regulated care. With live-incare you benefit from the roundthe-clock support that you might enjoy in a care home but the tailored one-toone support of domiciliary care.”

Live-in care is when a professional carer comes and lives with you in your own home to provide you with care, companionship and support around the clock.

“It’s a popular misconception that livein care is expensive when compared to the cost of a care home. It is often on a par or even cheaper, especially when you factor in how much care and support you’d receive with a live-in carer. We’re hoping to help people understand their choices and have produced a simple guide.” Vitale has also spoken to its clients to ask them why they chose live-in care. These include:

• Maintaining independence and freedom to live life as you choose

• Choice of your professional

carer

• Comfort and security of living in familiar surroundings

• Avoid the stress of selling a

family home

• Stay close to your local

community, friends and

neighbours

• Maintain your lifestyle and

have your routine • Provision of consistent care by a person who understands you and your wishes

• Couples can continue to

live together

• Family can visit anytime One Vitale live-in care client explained, “I get to decide when and what I eat, where we go out and who I see. There are no timelines or deadlines. I feel independent but supported.”

Offering hourly, overnight and specialist care for people living with conditions such as dementia, Parkinson’s, cancerand stroke, Vitale is aiming to help increase awareness of live-in care for people seeking round-theclock support.

The initiative will include advertising, liaison with local groups and a direct marketing campaign.