GO COMMANDO WITH A NORTON TEE
WHO DOESN’T LIKE a great motorcycling T-shirt? The Norton Owners’ Club recently ran a competition for its worldwide members and friends to find the best-ever Norton-themed garment.
Assessing almost 200 entries from all around the globe was judge Marcello Oljemark Minale, a lifelong motorcycle rider and a big fan of the Norton marque. Marcello is managing director of the world-wide design agency Minale Tattersfield in London, so is very well qualified to make the decision.
When Marcello carried out the judging, he had no idea who created the T-shirts and was guided purely by his design criteria of relevance to
Norton, uniqueness, longevity, creativity and ‘What I would wear to a gig’.
The winning shirt is the work of Norton Clubs Of America (NCOA) Vice-president, Marc Bouchard, in Washington DC. He created it for the Nation’s Capital Norton Owners’
Annual Rally XVIII in 2000. The featured bike is a 1972 750 Roadster Combat Commando still owned by NCOA member Christian Kelleher.
Marcello summed up the winning design: “A brilliant graphic treatment to say Norton without saying it. White on black – simplicity with clarity of mind. No need to add anything else. It communicates the essence of the brand with a single gesture. Perfect solution to the problem.”
The winning design will shortly be available from www.nortonownersclub.org/ nocshop