Classic Bike Guide

Norton Motorcycle­s secures a slice of history

- Www.nortonmoto­rcycles.com

Norton Motorcycle­s has purchased 55 classic Norton bikes to start its heritage collection.

The collection, which spans from 1916 to 1992, boasts some of the rarest Norton bikes and sidecars ever produced, including models such as Model 1 ‘Big Four’, the company founder James ‘Pa’ Norton’s favourite bike, a rare speedway Norton from 1930, and a F1 Rotary.

A 1968 Norton Atlas police motorcycle used for royal escorts that previously rode alongside

The Queen, the Queen Mother, and the Prince of Wales is another notable acquisitio­n.

Norton bought the bikes from a single collector, Ian Loram, who has amassed the unique collection since his first classic purchase in the late ‘90s.

A small selection of bikes will initially take pride of place in the reception area of the recently opened Norton HQ in Solihull, with bike fans likely to be able to get a glimpse of them in person later in the year.

“It is highly unusual for any major manufactur­er to have the chance to purchase such a large, highqualit­y collection that represents the history of your brand, all in one go,” said Robert Hentschel, CEO of Norton Motorcycle­s.

“When the opportunit­y arose through Ian, we jumped at the chance to buy the collection and bring 55 classic motorcycle­s home.

“Norton has a near 125-year history that is unrivalled in the motorcycle world – and one we want to celebrate now and in the future.

“While it’s a hugely exciting time for us, looking ahead with the recent opening of a new factory, an exciting product road map, and the £100 million investment from TVS, it’s vital that we continue to celebrate the great products of our past because they will impact and steer our future.”

Ian said: “So many of the bikes hold special memories but it’s now a collection for the HQ to enjoy. James ‘Pa’ Norton always strived to innovate, and having my facility tour during the handover, I was filled with a wonderful sense that Pa would be very proud of what is being done in his name.” Find out more about Norton Global Headquarte­rs at

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