BMC’s beau­ties weren’t big sell­ers

Classic Car Weekly (UK) - - THIS WEEK -

Mar­tin Shel­bourn ( CCW, 17 Oc­to­ber) be­moans the dearth of ‘those BMC beau­ties’, such as the Austin Here­ford, A95 and Mor­ris Isis at shows. Surely, the an­swer lies not in their lack of sur­vival, but more in their pal­try pro­duc­tion fig­ures when they were new?

The Here­ford’s pro­duc­tion to­tal over its four-year in­nings was 50,421; the Mor­ris Isis a mere 12,155; Austin’s A90/95 a cred­itable 60,367; Wolse­ley’s 6/90 in all its man­i­fes­ta­tions 11,852; Ri­ley’s Pathfinder a mere 5536 and its 2.6 suc­ces­sor with only 2000 ex­am­ples pro­duced, sug­gests that BMC’s mar­ket­ing strat­egy was se­ri­ously flawed.

Peter Fawcett, Sh­effield

Part of the rea­son why cars like this are rare now is low orig­i­nal pro­duc­tion fig­ures.

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