BMC’s beauties weren’t big sellers
Martin Shelbourn ( CCW, 17 October) bemoans the dearth of ‘those BMC beauties’, such as the Austin Hereford, A95 and Morris Isis at shows. Surely, the answer lies not in their lack of survival, but more in their paltry production figures when they were new?
The Hereford’s production total over its four-year innings was 50,421; the Morris Isis a mere 12,155; Austin’s A90/95 a creditable 60,367; Wolseley’s 6/90 in all its manifestations 11,852; Riley’s Pathfinder a mere 5536 and its 2.6 successor with only 2000 examples produced, suggests that BMC’s marketing strategy was seriously flawed.
Peter Fawcett, Sheffield
Part of the reason why cars like this are rare now is low original production figures.