Hot Wheels: From 0 to 50 at 1:64 Scale

Classic Cars (UK) - - Driven -

By Kris Palmer, £24.99, quar­to­knows.com, ISBN 9 780760 360309 This is so much more than a book about toy cars. As Kris Palmer takes a great deal of time to ex­plain in this book, Hot Wheels was the first car-shaped toy, rather than a dam­age-prone model. In do­ing so, it also brought par­tic­u­larly Amer­i­can forms of mo­tor sport and car de­sign to a grate­ful au­di­ence of chil­dren at pocket-money prices. This book shows how toys cre­ate petrol­heads.

And yet Hot Wheels, as this book demon­strates, was as fun­da­men­tal to Amer­i­can car cul­ture as the full-sized coun­ter­parts, with pro­fes­sional car de­sign­ers let­ting their imag­i­na­tions run free de­sign­ing 1:64-scale con­cept cars, and gen­uine per­for­mance en­gi­neer­ing ap­plied to the toys. Joy­ously colour­ful and in­spir­ing. A great read for en­thu­si­asts of all ages.

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