Heritage hits the capital
Aston Martin has launched a new dealership dedicated to its classic models in the heart of London. In what is believed to be a first for a car manufacturer, the Aston Martin Works Heritage site on Dover Street, Mayfair, is intended to complement the marque’s modern showroom on Park Lane.
By showcasing its Newport Pagnell expertise and restoration services in an accessible location and bringing a new-car-style buying experience to its classics, Aston hopes to broaden its reach.
This, together with the marque’s Assured Provenance Programme, is further evidence that Aston Martin is investing more than ever in its history and in supporting owners of its classic cars – indeed, go into any dealership across the world and you can order classic parts from Newport Pagnell.
Number 8 Dover Street is the new London location for Aston Martin’s Heritage operations