CHECK THE REVIEWS

Most sites now have a reviews section, where customers can leave their feedback on individuals items. “Obviously this will help you gauge whether an item is popular with customers,” explains Daniela, “But you can also find out whether the item runs big or small and what the quality is like. Sometimes customers offer their real-life photos, which are more realistic and manage expectations. H&M even have a bar where the reviewers rate what the sizing is like, which can be useful for knowing what size to order yourself.”