Computer Active (UK)

Unsubscrib­e now! The 15 worst companies for spam revealed

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The companiesi­es that sent the mostost spamam in 2015 have been nnamedamed and shamed in a listli of the 15 worst offenoffen­ders.enders.

They includelud­e Facebook, Twitterr and clothingng retailer Gap. But the most prolificro­lific spammer was Groupon, a hugely popularula­r website that offeroffer­sers money-savingng deadealsea­ls and discounts.nts.

It sent an averagerag­e of 388 emailss to each subscriber in 2015, alerting them to new offers at a rate of more than one a day. Facebook sent the second most emails – on average 310 per user.

The list, called the ‘Spammy Awards’, was compiled by Unroll.me ( https://unroll.me), an iphone app that helps people unsubscrib­e from emails. Since launching in 2012, it claims it has helped users unsubscrib­e from more than 420 million emails.

It analysed unsubscrib­e data from its users to create the lists. Also in the top 15 were lingerie company Victoria’s Secret and Linkedin – a social network for business.

Unroll.me also revealed the 15 companies most people chose to unsubscrib­e from in 2015. This list was topped by Stumbleupo­n, which sends emails containing links to online content it thinks you’ll want to read and watch.

It had an unsubscrib­e rate of 43 per cent, suggesting it is failing to live up to its promise of helping people “easily discover new and interestin­g stuff on the web”.

Second was Live Nation, which sells tickets for pop and rock concerts. In third place came Goodreads, an Amazon-owned company that recommends books based on what you’ve read before.

However, despite the vast amount of spam they receive, Unroll.me users still subscribe to some of the world’s biggest websites. Amazon leads the way, with over 44 per cent of users subscribin­g to its emails, followed by Facebook on 36 per cent and Twitter on 30 per cent.

You can scroll through Unroll.me’s Spammy Awards at www.snipca.com/19714.

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