MAN OF LETTERS
Mister Alphabet is a figurine designed to bend into every letter of the alphabet. He was created by Los Angeles-based couple Marshall and Haley Roemen to bring the alphabet to life through the innovative interplay of figuration and letter formation, uniting adults with children and design with education.
"Drawing upon our experiences in fine art and fashion, Mr Alphabet represents our shared passions in design, education and community," explains Marshall. "We didn't want to make a big-eyed doll with a plastered smile on his face, but something more tranquil, with an eye-catching and iconic colour scheme. Some people presume he's a French mime, but we didn't set out to achieve that association. The first iteration looked more 'Tim Burton' than French."
That first prototype was made from flower wire, tourniquets, baked clay, cloth and electric tape, with many of the hand-sculpted details surviving the production model apart from the head, which ultimately required a transition to CAD. "The magnets in his hands and feet were designed to aid in the formation of letters," adds Haley, "but they also allow him to hang in various ways from metal surfaces."
After successfully passing all 24 mechanical safety tests by law and garnering huge support, the project is gearing up for its first production run this year.