Whatever happened to…?
While having a long-needed clearout at home, I stumbled upon some really old articles and equipment reviews from Shopper from 2003 and earlier. What struck me was the turnover – perhaps ‘cull’ might be a better word – of PC manufacturers that seemed ubiquitous at that time.
Names such as Time Computers, Watford Electronics, Evesham.com, NetHighStreet. com and HiGrade, to name just a few from that era, which all seem to have sunk without trace despite taking out several pages of advertisements in yours, and other, magazines.
It could well be that they’re still around, just with a different business profile. After all, my first computer was a Viglen, which I know is still in existence but doesn’t, as far as I know, sell computers to the general public any more.
So what went so wrong for these companies? Did they just overstretch and become too big for their boots, and are there lessons to be learned for the current companies who feature heavily in your review sections?
Two companies fairly local to me who were around at that time, Scan Computers and Dabs.com, still seem to be thriving, the latter now owned by BT. What did these two do differently so as not to follow the same trajectory as those who disappeared? Richard Najduch
We haven’t tracked the rise and fall of the PC manufacturers in huge financial detail, but we imagine that good customer service and being quick to start selling online were two factors. We’ll look into this subject for a future article for Shopper.