Cornwall isn’t short of microbreweries – or those who love to drink from their menu and the latest awardwinner at the bar is the intriguingly named Jubel
It’s often said that the path to success lies in creating something you want but that doesn’t exist. And that’s exactly what twenty-somethings Tom Jordan and Jesse Wilson did when they created Jubel in May 2017 with the hopes of cutting through the beer and cider market with something new.
Born in the Alps, Jubel was inspired by an Alpine beer tradition. Finding nothing like it back home, the lads learned the art of brewing lager and it took 18 months of fine-tuning to develop Jubel, working with the UK’s twice-awarded Brewer of the Year to craft the perfect balance. Jubel was created in Cornwall, with the purity of Cornish spring water giving a clean lager character, and magnum hops rounding if off with a mild bitterness. The lager is brewed to be dry and when infused results in a light-bodied and well-balanced taste, which is unpasteurised to retain the freshness. The boys have now brewed two beers, Alpine and Urban.
Alpine is their original brew, inspired by a beer tradition they discovered in the Alps; they felt was too good not to share. It combines the taste of crisp lager with freshly ripe peaches. The fruit is well-balanced with a clean, light-bodied lager to deliver the refreshing blend of zesty peach notes cut with some classic pilsner character.
As distribution expanded (after brewing 5,000 bottles for a music festival) they gave up their jobs and turned to brewing full-time, adding Urban they describe as a fresh beer fit for the city.This light-gold lager meets delicate elderflower and is already making waves on the beer scene, having recently picked up a National Beer Award.
Jubel is gluten-free and vegan-friendly and is stocked in a growing range of places including St Austell’s and Stable Pizza chain.
‘Their original brew, inspired by a beer tradition they discovered in the Alps that felt it was too good not to share’
Jubel’s beers are brewed in North Cornwall using Cornish spring water