Cosmopolitan (UK)

How to bag a Kardashian-sized social media following

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Think you know your Facetune from your Ludwig filter? With 68 million followers (and counting), Kourtney is slaying it. Now just follow these rules and you’ll rack up the followers and likes in no time…

Upload pictures first thing

“I always post images in the morning. Sometimes I’m rushed trying to get out the door with the kids, so there’s no time. But after the rush, when I’ve been to the gym and I’m about to start my glam routine, I’ll upload a picture.”

Lighting is everything

“When you have amazing make-up, opt for bright lighting. I love the LuMee light phone case. Otherwise, natural light is always very flattering. I have a big window in my bathroom that I’ll stand in front of to take a selfie.”

The art of captions

“If it’s a scenic shot I might go for something kind of sad, like a quote or a song lyric, but sometimes I’ll skip the lengthy caption and just use an emoji. Recently, Kylie took my phone off me, and I had all these glam pictures in my camera roll, and she posted three in a row with no caption. I really liked it, so now I’m kind of into no-caption pictures.”

A sultry snap = winner

“If I upload a sexy shot, it will get a lot of likes. People love them. Any authentic shots with my kids do really well, but I try not to post a lot of them because I prefer to give my children privacy. And I won’t post food pictures on Instagram, I’m not a fan of that.”

Embrace editing apps

“I like to take pictures in WonderCam, it’s a Japanese photo app. There’s a filter called ‘smooth’ that’s so good, and one called ‘white’, which is so pretty and makes your skin look really bright – kind of like a porcelain doll.”

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