THE JEANIUS
Highly desirable denim for under £50
OK, yes, agreed, some things are just very expensive. Those cars outside Harrods covered in tin foil; pink diamonds; rare-breed micro pigs; and Kanye’s lawyer’s fees. However, buying a good pair of jeans shouldn’t mean you have to get another credit card. Since when did a pair of jeans cost over £800 (hello Vetements, you great big bunch of lunatics)?
I’ve been busy trying on jeans and have worked out exactly where to go for what, so you don’t have to. And yes, I’ll post you my invoice.
Topshop: Best for trend-led styles and spotted on everyone from Kate Moss to Kendall. There was also a rumour Parisian style icon Emmanuelle Alt wore the white Baxter jeans for her frowtings (FROWoutings). This gem of info has never been confirmed by her or Topshop, but I did buy them immediately, of course. New Look: Best for quality for the price (from £7.99). River Island: Best for shaping denim – they sell 200 pairs of their bestseller, the Molly jegging, every hour!
The White Company: Famous for its Ballet jean, which makes you look like a cross between Audrey Hepburn and someone who’s put in 1,000 hours at a barre class.
H&M: Best for Conscious denim, partly using organic cotton. Wear in Whole Foods for optimum feel-good factor. Gap: Best for great girlfriend jeans and perfect blue washes. Uniqlo: Best for selvedge denim and free alterations – they don’t shout about it though, do they?
So now you’ve saved all this money on denim, you can go and buy your rare-breed micro pig a pink diamond.