Aveda Scalp Facial

This ritual begins at the styling station, where a special brush is used to loosen dirt-clogged follicles and stimulate scalp circulation (like dry body brushing in a spa treatment). Then it’s off to the backwash for a purifying cleanse, seaweed-infused masque and antioxidant-packed rinse to stop free radicals in the atmosphere nuking the life out of your hair or dulling colour.

JUSTIFY IT Your scalp is subject to as much crap as the skin on your face – products, atmosphere, diet, hormones.

WHEN TO GET IT When you can’t take the smog any more.