How do you do it?
“Create urgency,” says Kate Jackson, founder of business networking platform TableCrowd and a former lawyer. “If you need to follow up, always include an update about the latest investment or a partnership that you’ve secured. You could even say: “There’s only £X left and we expect to close on this date.” But it’s vital to be honest – these are people who’ve had companies themselves, and can spot bullshit a mile off. Keep it positive, but also don’t go blazing in claiming your business will be earning £250 million within a year.