It’s a BLAST

For In­the­frow’s Vic­to­ria Ma­grath, fab­u­lous hair is a style sig­na­ture. Here, she talks about dreamy colour, TLC and her Dyson Su­per­sonic

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Does Vic­to­ria Ma­grath ever have a bad hair day? As the su­per-chic in­flu­encer be­hind hugely suc­cess­ful fash­ion and beauty blog In­the­frow. com, her sleek, sil­ver, pic­ture-per­fect hair is her trade­mark.“I used to be known as the blog­ger with pur­ple hair, and my bright, out-there colour was a ma­jor part of my iden­tity,”she told us. “Then, about three years ago, I got bored, but I still wanted a colour that felt unique. With sil­ver, I think I’ve got there. It’s bright, looks great in videos and has be­come my new char­ac­ter­is­tic.”

To say that Vic­to­ria is a ‘trend-head’ is no ex­ag­ger­a­tion. With a de­gree in De­sign Man­age­ment for Fash­ion Re­tail, and in­spired by front-row fash­ion mavens (not to men­tion the song Front

Row by Ala­nis Moris­sette), she launched In­the­frow five years ago, while com­plet­ing a PhD in Mo­bile Con­sumer Be­hav­iour.“I was se­ri­ously busy writ­ing my the­sis, but I got ob­sessed by fash­ion and beauty on­line and wanted my own piece of it. But it was al­most like hav­ing three full-time jobs, be­cause I was lec­tur­ing, too,” she re­calls. “There was a year when I only got to sleep about four hours a night.” As the blog took off, the lec­tur­ing had to give.

But that doesn’t mean she has time on her man­i­cured hands.“Each post can take up to eight hours of get­ting ready for the pho­to­shoot, writ­ing, edit­ing and up­load­ing. Then there’s Face­book, In­sta­gram and Twit­ter. It’s a lot of hard work, but I ab­so­lutely love it,” she laughs.

What about the pres­sure to al­ways look amaz­ing? “Some­times I won’t wear so much make-up, and feel I have to apol­o­gise if I look tired. But my au­di­ence is so won­der­fully sup­port­ive, and ac­cepts me as I am, that I’m quite chilled about it.”

And on main­tain­ing that per­fect hair, she re­veals, “I’m se­ri­ous about shine and con­di­tion, and my hair­care rou­tine is al­most on a par with my sk­in­care. I use a hair mask ev­ery time I sham­poo, rarely straighten or curl and try not to brush too much, ei­ther. I love my Dyson Su­per­sonic™ dryer. Its in­tel­li­gent heat con­trol is gen­tle to my hair, leav­ing it beau­ti­fully soft, shiny and in great con­di­tion. It’s quiet, too, so my boyfriend’s a lot hap­pier when I’m dry­ing my hair at night. Plus, the de­sign is amaz­ingly stylish, so it’s a great all-round asset to have in your kit.”

And a fi­nal piece of style ad­vice? “I love get­ting ready, putting make-up on ev­ery day and look­ing my best,” she says.“But ev­ery­one is per­fect in their own, unique way. Em­brace who you are.”

“I’m se­ri­ous about shine and con­di­tion – my hair­care rou­tine is on a par with my sk­in­care” “I love my Dyson Su­per­sonic. It’s quiet, stylish and a great all­round asset to have in your kit”

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