NEW CAREER BREWING How blogging on the job could help you take home the big bucks

First came the fashion bloggers, then the beauty vloggers, then the fit-fluencers. Now, it’s ‘cloggers’ – yep, that’s career bloggers: people who write about their 9-to-5s. The Secret Barrister offers a fly-on-the-wall view of the criminal justice system, Nurse Sonja’s musings from the A&E frontline are so compulsive, they’re now a book*, and Dutch Pilot Girl impresses 92,000+ followers with an insight into life at 35,000ft. So, how do you turn your part-time gig into a like-fest? Beckii Cruel, of influencer marketing agency Social Circle, advises balancing education and entertainment: “Combine making your audience laugh – or cry – with useful tips they can deploy in their own lives.” Not sure it’s for you? Use the trend to find frank career advice, by searching out the hashtags for your dream job (just take the profession and add the word ‘life’). Next up: commutefluencers.