Cosmopolitan (UK)

READY FOR THIS JELLY? This new way to wear perfume has us feeling very Destiny’s Child

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The Far East has a lot to answer for: first came the influx of BB creams. Next, an avalanche of CCs, then, before we knew it, the entire world was drowning in sheet masks. And now? We have the first of what promises to be a plethora of perfumed jellies. Flower By Kenzo Le Sponge, £29.50, is much like those foundation/highlighte­r/blusher cushions that are floating around in the bottom of your handbag. Except this compact is filled with Flower By Kenzo-scented gel that’s designed to be dabbed onto pulse points, whenever, wherever. Think of it as a modern version of a perfume powder puff, except there’s a whole lot less dust and, we imagine, a whole lot more elegance.

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