Cosmopolitan (UK)

Best Fashion Influencer

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Bettina Looney, 27 (@bettinaloo­ney)

As a personal shopper, stylist and entreprene­ur, Bettina offers her 29,000 Instagram followers the chance to shop the looks she puts together, and access some of the brands she works with.

“For me, success comes from the effort and hustle you put in – it stems from a business mindset. My best Instagram trick is an app called UNUM – it allows me to curate my feed nicely, especially if I’m doing a collaborat­ion.”

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