Best Health & Wellbeing Influencer

Carly Rowena, 30 (@carlyrowena)

Coined the ‘girl-next-door’ of fitness by her followers, PT-turned-wellness-guru Carly Rowena has won over her 405,000 YouTube and 149,000 Instagram audience with her confidence-first brand of fitness. She’s also worked with the likes of Adidas, Sony and Evian, and created her own programme, Get Gorgeous Guide.

“The world of fitness and health has got a bit confusing, so I try to bring it back to basics. I never used to feel comfortable posting pictures of my face, but one of my friends told me to give it a go, so I started trying to smile and have fun… putting aside personal insecurities made a big difference to my following. When someone is taking your photo, keep moving your body, making slight adjustments, don’t hold the pose – you’ll look more natural and have a less fixed face!”