POWER PLAY­ERS

How In­sta­gram’s help­ing us to read more books

Cosmopolitan (UK) - - Contents -

In be­tween the out­fits of the day and heavily edited self­ies, there is a qui­eter cor­ner of the in­ter­net that wields just as much power as the Zoel­las of the web. Meet the book­flu­encers – YouTu­bers and In­sta­gram­mers who sim­ply love read­ing, and want to share that. And with fol­low­ers and video views into the mil­lions, it’s no won­der pub­lish­ers are ea­ger for them to cham­pion new re­leases. Us? We just like to know what’s good with­out sift­ing through 57,367 GoodReads re­views…

@Book­sAndQuills

USP: Beau­ti­ful travel shots, along­side book rec­om­men­da­tions. Sanne is Dutch, and ex­plor­ing her way around the UK while work­ing in pub­lish­ing in Lon­don. Re­cent rave: “Home Fire by Kamila Sham­sie, a mod­ern retelling of [Greek tragedy] Antigone about love, fam­ily and pol­i­tics.”

LeenaNorms

USP: Po­ems. As well as book re­views, Leena re­cites her own po­etry on her YouTube chan­nel.

Re­cent rave: Sheila Heti’s Mother­hood, “her fic­tion­alised ac­count of her strug­gle with the ques­tion of be­com­ing a mother… I have been hop­ping like I’m on hot coals try­ing to per­suade ev­ery­one to read it.”

@Swep­tAwayByBooks

USP: Na­ture. A Cana­dian cur­rently liv­ing in Scot­land, she snaps the books she’s read­ing by lochs, in fields and snow-cov­ered cab­ins. Re­cent rave: “The Air You

Breathe by Frances de Pontes Pee­bles. This book will make you ache: with jeal­ousy, with pain and with love. I adored it.”

@LucyTheReader

USP: Vin­tage. Al­ways fan­cied get­ting stuck into the clas­sics? Lucy will in­spire you to do so.

Re­cent rave: Re­becca by Daphne du Mau­rier: “2018 is the 80th an­niver­sary of Re­becca’s pub­li­ca­tion… It mixes in­trigue with mys­tery and brings Corn­wall to life in a way that makes you feel you live there.”

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