INGE HAS IS­SUES… and you, dear reader, are her sound­ing block. This month, she’s been think­ing about cheapo skin­care

Cosmopolitan (UK) - - Contents -

Not so long ago, I would’ve cau­tioned that skin­care un­der £10 was fine for mois­tur­is­ing but lit­tle else. How­ever to­day, that would be a lie. What changed? The Or­di­nary pi­o­neered sell­ing high con­cen­tra­tions of long-proven ac­tive in­gre­di­ents at low prices. The the­ory: mak­ing good skin­care ac­ces­si­ble to all sells greater vol­umes, so prices can be kept low. It changed the skin­care world. And? So now oth­ers are fol­low­ing suit. Gar­den Of Wis­dom does su­per­con­cen­trated, lay­er­able serums and oils. The Inkey List lets you cre­ate a cus­tom regime with mois­turis­ers and serums built around sin­gle hero in­gre­di­ents such as lac­tic acid, kaolin and caf­feine. Don’t know how? There’s an on­line panel of ex­perts to help you mix and match ju­di­ciously. Can’t some­one just do the work for me? Alex Stein­herr x Pri­mark’s 20-item skin­care range boasts noth­ing skin doesn’t want (parabens, fra­grance...), mean­ing there’s more space for real ac­tives (gen­tle acids, niaci­namide, pep­tides...) in for­mu­las that work. Yes, she is an old (sorry, very youth­ful) friend, but she’s also a for­mer Cos­mopoli­tan beauty di­rec­tor so she knows what it takes to get good skin. If you can achieve this at prices rang­ing from £3 to £5 – with clever prod­uct in­no­va­tion and Leap­ing Bunny (cru­elty-free) ac­cred­i­ta­tion thrown in – why wouldn’t you?

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