INGE HAS ISSUES… and you, dear reader, are her sounding block. This month, she’s been thinking about cheapo skincare
Not so long ago, I would’ve cautioned that skincare under £10 was fine for moisturising but little else. However today, that would be a lie. What changed? The Ordinary pioneered selling high concentrations of long-proven active ingredients at low prices. The theory: making good skincare accessible to all sells greater volumes, so prices can be kept low. It changed the skincare world. And? So now others are following suit. Garden Of Wisdom does superconcentrated, layerable serums and oils. The Inkey List lets you create a custom regime with moisturisers and serums built around single hero ingredients such as lactic acid, kaolin and caffeine. Don’t know how? There’s an online panel of experts to help you mix and match judiciously. Can’t someone just do the work for me? Alex Steinherr x Primark’s 20-item skincare range boasts nothing skin doesn’t want (parabens, fragrance...), meaning there’s more space for real actives (gentle acids, niacinamide, peptides...) in formulas that work. Yes, she is an old (sorry, very youthful) friend, but she’s also a former Cosmopolitan beauty director so she knows what it takes to get good skin. If you can achieve this at prices ranging from £3 to £5 – with clever product innovation and Leaping Bunny (cruelty-free) accreditation thrown in – why wouldn’t you?