Cosmopolitan (UK) - - Play -

Why it’s got the Insta-fac­tor…

It’s eas­ier to tell you what’s not cool: noth­ing. Co-owned by renowned chef Nobu Mat­suhisa, his epony­mous Lon­don restau­rant has hosted su­per­mod­els and the men that flock to them since the ’90s. Imag­ine the best bits of the coolest ho­tels in New York, Lon­don and Tokyo all brought to­gether in one span­gly pack­age: con­crete walls, gold and rat­tan screens, brass fit­tings, globe lights, ot­tomans, lash­ings of lac­quer and a lot of saké. Oh and a Nobu restau­rant with an open kitchen, reached via a sweep­ing gold stair­case (where you’ll de­scend past a hu­man wall of selfie tak­ers).

How do I blend in?

Ac­tu­ally, the light­ing’s so sexy (read: dim) most guests will barely be able to see you, so you could pad down to re­cep­tion in your PJs with­out caus­ing a fuss (just pair them with fluffy slip­pers and pre­tend they’re £500 Fendi faux-fur slid­ers).

Any celebrity guests?

Oh yes. For starters Robert De Niro flew in for the open­ing party (to be fair he’s a co-owner so it wasn’t just for the free canapés). It’s not un­usual for a pa­parazzo to be hang­ing around to snap the likes of Abbey Clancy, Lara Stone or Cos­mopoli­tan

cover star Tess Hol­l­i­day…

Don’t go home with­out...

…eat­ing the black cod miso, be­cause it’s Nobu’s sig­na­ture dish, even more fa­mous than most of the guests, and if you didn’t get a pic­ture of your­self eat­ing it, were you re­ally even there at all?

Taste­ful, classy, chic… if Olivia Palermo was a bath­room

These peo­ple are artists, god­damnit

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