SMILE LIKE YOU MEAN IT
A dental expert reveals what it actually takes to get that Colgate smile
New hair colours, innovative lipstick shades, scene-stealing nails… Instagram can be a great tool for finding trends and beauty tips, but sometimes the excessive filters used render looks unachievable, leaving our self-esteem low and our bank balance even lower. Teeth-whitening kits, for example, promise Love Island-bright teeth in a matter of minutes, but often give less-than-impressive results.
“Kits sold online can contain any type of chemical, as they’re largely unregulated. There’s a chance of them damaging tooth enamel irreversibly,” warns Dr Richard Marques of Devonshire Place Dental.
If you do buy a whitening kit, make sure it’s from a reputable retailer. But if you’re looking for an alternative whitening solution that’s effective and cares for your teeth, try Colgate Max White Expert Anti-Stain toothpaste. It’s designed for everyday use and contains a professional whitening ingredient to remove dark stains, so you can feel free to enjoy that cup of coffee or glass of wine. Who would’ve thought a toothpaste would be your favourite accessory for 2019?
The promised immediate success of teeth-whitening kits isn’t the only myth about oral hygiene, though. Worryingly, many of us also believe it’s fine to skip the dentist unless we have bolts of pain shooting through our teeth – last year, more than two million of us failed to make an appointment.
“Cavities and gum disease can progress silently until it’s too late,” says Dr Marques.“So it’s vital to get checked regularly for conditions such as tooth decay and gum disease.” Clear your diary, people – your mouth will thank you for it. So if you really want a confident white smile, it’s time to go back to basics. Brush with Colgate Max White Expert Anti-Stain toothpaste morning and night, book regular check-ups, use an eco straw to sip that latte, and follow a healthy, calciumrich diet. Your teeth will be glowing in no time – no filter required. Get your confident white smile with Colgate Max White Expert Anti Stain
“To truly reveal your confident white smile, go back to basics”