Consider your skin tone

The intrepid make-up lovers among us can probably skip this step, but if you’re dipping your toe into the world of bold colour for the first time, this is a good place to start.

“Think of it like painting,” recommends Hughes. “The colour underneath will affect the colour on top.” So while the world of brights is anarchic, there are some basic guidelines you can follow when it comes to shade selection.

“If you’re nervous, stick within the realms of your skin tone,” advises Hughes. “Deeper skin tones look incredible with more tropical, vibrant hues, as there is more depth to those shades, while fairer skins work really well with pastels. If you want to flip these non-existent make-up rules, apply a white-coloured eyeshadow base like NYX Professional Makeup White Eyeshadow Base, £6,

to intensify colours.