Cosmopolitan (UK)

Rebecca Twomey

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“I’m hoping that when I do meet someone it will be worth the search. In HBO’s 2018 documentar­y Swiped, Tinder founder Jonathan Badeen revealed his team had been inspired by what’s known as a ‘variable reward scheme’: a system that gives people a selection of unpredicta­ble options before they find one they like. It’s like digging into a bag of pick ’n’ mix to find the fizzy cola bottle you wanted. You could just tip the bag out and isolate the sweet you fancied but it’s more fun to refuse lots and then choose the one you want. We get an unexpected hit when the end result was worth the searching.”

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