The nostalgic Y2K revival no one saw coming
‘I saw Bella Hadid in Miss Sixty, so I bought Miss Sixty’
Noughties fashion may seem like a distant memory (or a nightmare that haunts you still, depending on your age), but with TikTok’s influx of Y2K-core, low-rise jeans and stonewashed denim, style insiders can’t seem to get enough of it lately. The 2000s fashion renaissance has arrived partly thanks to nostalgic social media trends, but also thanks to one famous face: Bella Hadid.
As one of the biggest models (and social media stars) in the world, her seal of approval means Miss Sixty has totally recaptured everyone’s attention, securing its place as the label of the moment once again. How? Well, in 2021, Hadid introduced herself as ‘the face of @misssixty’ in an Instagram post, which promptly racked up more than 500,000 likes, and thus began the global relaunch of the Italian label. Since then, its sales and social media following have been booming, and the brand has plans to expand across new brick-and-mortar and online stockists this year.
Founded by Wicky Hassan in 1991, the brand became famous for its denim and on-trend separates. But today, the brand’s nostalgic silhouettes, prints and designs combine the Miss Sixty feel with just the right hints of modernity. And fear not! The Miss Sixty revival is no longer strictly low-waisted denim and crop tops. (Hello, Year 8 flashbacks.) It ranges from fitted jackets to 90s-inspired acid-washed jeans and elegant evening blouses, which we are very much on board with.
There’s no denying that Bella Hadid’s spot in the it-girl clique has given the Y2K look some serious staying power. Influencing a stampede of brands from Blumarine to Kim Shui, Miss Sixty’s butterflies, embellished bags and micro skirts continue to dominate fashion mood boards, combining the brand’s iconic, playful attitude with its new-found 2023 appeal.