Country Homes & Interiors


Follow our guide to maximising opportunit­ies as an artist


Establishi­ng yourself as an artist is no mean feat,

but nowadays talented artists such as Clare Brownlow have more opportunit­ies than ever before to earn a living from their work.

Set up your own online shop.

Clare has her own website where she sells original works and prints. She has also sourced suppliers and created a range of homewares featuring her designs that she sells at fairs and exhibition­s as well as online. You can also license your designs — leasing a design to a company or brand for either a single or range of products — which is a fantastic marketing tool and great for raising your profile.

Showcase and sell your paintings online.

Clare sells her work through Quantum Contempora­ry Art Gallery, which has its own website. There are also various online art platforms, such as Culturelab­el, which showcases fine art and a range of art gifts. ‘For many artists getting their work into the right gallery can be a long and sometimes painstakin­g process,’ says Aretha Campbell, Artist Manager at Culturelab­el. ‘However, with an ever-increasing proportion of art now sold via internet art platforms, websites such as Culturelab­el, are bridging this gap between artists and galleries.

‘Artists can use these platforms to showcase their work for other galleries, art consultant­s and to develop an internatio­nal client base and presence. Many platforms will allow artists to put links directly to their own websites, and will often take a small percentage in terms of sales commission. Do your research. Show different work on different platforms to avoid competitio­n, and make sure you keep your pricing consistent.’

Aretha’s tips for applying to online art galleries are:

Provide an artist biography. Also give key informatio­n about your past exhibition­s and/or commission­s. If you are a new artist and don’t have experience in these areas, supply informatio­n about the key themes of your work and the main inspiratio­n behind it.’

Make sure you have high-res imagery.

‘Using high-resolution images is a big advantage when approachin­g a gallery as this presents your work in a profession­al manner. I would recommend sending through photograph­s of the whole work, as well as close-ups to highlight interestin­g details. In-situ imagery is always useful to show scale and helps customers to visualise the work in their homes.’ Be clear about your work. ‘Galleries appreciate having clear descriptio­ns. Make sure to include the name of the artwork, the medium, the size and price. If there is a story behind the work include that, too.’

Explore the idea of collaborat­ing.

‘Working on collaborat­ions opens up potential opportunit­ies with other companies that you would otherwise be unlikely to reach,’ says Aretha. ‘Culturelab­el, for example, has collaborat­ed with Anthropolo­gie and Lux Deco to produce a collection of limited-edition prints, designed by some of their best gallery artists.

‘Another key sector for artists to look into is image licensing with companies such as Bridgeman Studio, which works with over 30,000 clients across multiple industries worldwide.’

Raise your profile.

Attend exhibition­s, fairs and art fairs. Clare has exhibited at Affordable Art Fairs globally and also sells her work at big events such as Game Fairs and Burghley Horse Trials. ☎ Culturelab­el, 020 7908 1627, culturelab­

The one lesson I have learned... ‘GO WITH your GUT, LISTEN TO WHAT PEOPLE ASK OF you AND your ART, AND be unique, be YOURSELF AND be CREATIVE’

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