Small business advice

how to get started with no funds

Follow our simple step-by-step guide to create a successful format Starting a business with no start-up funds sounds tricky

but if, like Kate, you are prepared to work hard while developing a business, then your dream could become a reality.

Believe you can and the world could be your oyster…

Start your business when the time is right for you. Kate always imagined working for herself, but took time to work out what she wanted to do. Don’t be afraid to follow your own path – not being pigeon-holed may help your creative freedom.

Follow your passion.

Kate grew up loving to paint, sew and write. Develop a business that plays to your strengths and creative energies.

Test the water.

Before taking the plunge, trial sales as a pop-up within established retail businesses. This gave Kate the positive reinforcement that she needed and the impetus to turn an idea into a fully fledged business.

Have back-up income.

Juggling two part-time jobs provided Kate with valuable income, enabling her to invest in her business.

Collaborate and build relationships.

Kate was lucky to be able to sell her work through Rosehip in the Country, but she also sought out new sales channels both locally and nationally. Building a relationship with a gallery in London and Norfolk at the start of her business helped to raise her profile, and attracted new customers and bespoke commissions. Remember, when collaborations no longer work for you, do not be afraid to walk away.

Attend events.

Deciding which fairs to attend is key. Visitor profiles need to match the audience you are keen to attract. Choose wisely as events are costly and the right brand associations are important. Kate attends events such as The Decorative Living Fair and The Country Brocante, in conjunction with Rosehip in the Country. They share a stand to keep costs down and benefit from the synergy of selling complementary items in room-style settings. Kate also chooses a random event each year to try something new and to keep her on her toes.

Make the most of social media.

Learn to take great photographs and create a social media presence that is inspirational and consistent in style and approach. A cohesive look will let buyers know what you are about and encourage repeat traffic. The feed @local_milk on Instagram offers great advice on building a strong profile.

Be original.

Social media attention has also had a negative impact on Kate’s business in terms of copycat work. Stay true to your own ethics for originality, honesty and respect. Customers will recognise when ideas are yours or a poor copy of someone else’s. Being unique also means that you have the capacity to constantly produce new ideas.

Take responsibility.

Learn to master all the skills that could cost you money. Photography, social media, website design, packaging design, and, in Kate’s case, framing, can all be self-taught.

Create a memorable brand image.

A statement brand image will create the impression of a professional start-up. If you are not creative, try to trade services with a local designer.

Listen to advice.

If finance is not your thing, then take advice from someone who understands. Kate’s dad reminds her to chase invoices, manage cash flow, forecast sales and think ahead. Poor financial control will make it hard for your business to succeed. The website greatbusiness.gov.uk/where-to-getstart-up-advice has lots of helpful links.

The one lesson I have learnt... ‘Always do your own thing. be original, inspired, respectful And honest in what you do’