OUR FAVOURITE SHOP

Head to Winch­ester for an el­e­gant em­po­rium of cov­etable Home­ware and per­fect presents

Country Homes & Interiors - - CONTENTS -

Do all your Christ­mas shop­ping in one go at Forme

Hid­den away on a sleepy Winch­ester side street, Forme is the pre­mier gift bou­tique for lo­cals in the know. We sat down with An­drew But­ling, a sec­ond-gen­er­a­tion mem­ber of the fam­ily-led team, to find out more… What in­spired you to open

forme? My fam­ily moved here from Italy in 1997. Un­able to find the choice and qual­ity of light­ing and fur­nish­ings they were used to, they im­ported items from Italy for their new home. When they con­tin­ued im­port­ing goods, Forme was born. HOW Would you de­scribe forme’s style? There’s al­ways a sense of el­e­gance and re­fine­ment but also fun. Life’s too short not to have fun. are there any unique touches to your shop? Forme is al­most unique in that we gift wrap ev­ery item we sell. We have lit­er­ally hun­dreds of dif­fer­ent rib­bons and dec­o­ra­tions, which we have great fun us­ing to make pack­ages our cus­tomers love. They tell us all the time that ‘they look too good to open’. At Christ­mas they of­ten come in, pick out gifts for the whole fam­ily and leave them with us to be wrapped while they go for cof­fee or pop back the next day. They re­turn to find ev­ery­thing as pretty as a pic­ture and ready to go un­der the tree – you don’t get that kind of ser­vice shop­ping on­line! WHO vis­its your shop? We are tucked away just off the high street so you have to know we are here. Con­se­quently, most of our cus­tomers – many of whom feel like old friends – call us their se­cret shop and have been com­ing to see us for al­most 20 years. any favourite prod­ucts? My favourite pieces right now would have to be from our Baroque pearl jew­ellery col­lec­tion. They’re all beau­ti­fully de­signed, ex­quis­ite qual­ity and com­pletely unique. What else do you guys do? Forme the shop is re­ally only the tip of the ice­berg as we also have an in­te­rior de­sign busi­ness. Over the years we have en­joyed work­ing for both pri­vate and com­mer­cial clients on projects rang­ing from cot­tages in the sur­round­ing coun­try­side to en­tire bou­tique ho­tels as far afield as Jer­sey. FORME, 69 PARCH­MENT STREET, WINCH­ESTER, HAMP­SHIRE SO23 8AT, 01962 842320, FORMEONLINE.CO.UK.

Forme’s Ital­ian her­itage shines through, right down to the le­mon-shaped gift op­tions.

From lux­ury soaps to scented can­dles, pretty scarves and state­ment glass­ware, Forme has Christ­mas gifts for all.

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