Be pre­pared

Country Life Every Week - - Property News -

The UK’S first house-sell­ing ‘weather’ fore­cast has been launched by Thead­vi­sory, the UK’S old­est in­de­pen­dent re­source for prop­erty sell­ers. Through a post­code search and har­ness­ing method­ol­ogy used by traders, as­set man­agers and de­vel­op­ers for years, Prop­cast tells users how hot or cold the buy­ers’ or sell­ers’ mar­ket is in a par­tic­u­lar area, in­cor­po­rat­ing his­toric trends and heat maps of ad­join­ing ar­eas. For ex­am­ple, in a ‘hot’ mar­ket, sell­ers have plenty of buy­ers to choose from and the up­per hand when it comes to strat­egy.

‘Prop­cast gives ev­ery­one 20:20 vi­sion to see what’s re­ally hap­pen­ing,’ says Gavin Brazg, Thead­vi­sory’s founder and CEO. ‘Like any good weather fore­cast, it’s ac­cu­rate lo­cal in­for­ma­tion that counts. Na­tional hous­ing mar­ket re­ports can be mis­lead­ing [with­out] look­ing at the tiny mar­kets within.’ Sh­effield S7 was the hottest post­code last month; Lon­don WC2 the coolest. Visit www.thead­vi­sory.co.uk/prop­cast

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