Be prepared

The UK’S first house-selling ‘weather’ forecast has been launched by Theadvisory, the UK’S oldest independent resource for property sellers. Through a postcode search and harnessing methodology used by traders, asset managers and developers for years, Propcast tells users how hot or cold the buyers’ or sellers’ market is in a particular area, incorporating historic trends and heat maps of adjoining areas. For example, in a ‘hot’ market, sellers have plenty of buyers to choose from and the upper hand when it comes to strategy.

‘Propcast gives everyone 20:20 vision to see what’s really happening,’ says Gavin Brazg, Theadvisory’s founder and CEO. ‘Like any good weather forecast, it’s accurate local information that counts. National housing market reports can be misleading [without] looking at the tiny markets within.’ Sheffield S7 was the hottest postcode last month; London WC2 the coolest. Visit www.theadvisory.co.uk/propcast