In the making
David Robinson was six years old when he discovered his love for the countryside, after spotting some boys catching a fish in the weir near newark. ‘The countryside is where i am energised,’ says the new CEO of Le Chameau, who joined the company nine months ago. He now owns a smallholding with his wife, is a recent convert to shooting and feels incredibly lucky to be working in an area that he loves.
‘The countryside puts things in balance. i think people live busy lives—much of it online—so it’s important to switch off,’ explains Mr Robinson, who believes that getting in touch with the environment is empowering. Time in the countryside is a luxury for many and Country Life Editor Mark Hedges describes the moment he puts on his boots as ‘emotional’—they hold memories of great times at leisure.
The company was started in 1927 by Claude Chamot, an agricultural supplier. Fed up with complaints about uncomfortable footwear, he made the Chamot boot—durable and comfortable, these were the first quality rubberised boots that didn’t fail their wearers. The company has seen much change in the world, but its boots have stood the test of time. ‘We offer all-day comfort, performance and, above all, pride in wearing,’ assures Mr Robinson, who believes that feeling proud of your gear makes for a better day in the field, whether you shoot, fish or ride. Le Chameau boots are loved by the country set worldwide, from dog walkers to horse owners, and are often seen gracing the feet of our own Royal family (the company is also set to launch a junior collection).
These boots aren’t a status symbol, but wearing them shows an understanding of quality—each pair is handmade by a single master bootmaker, who sits the metal last on their knee and wraps the rubber by hand. This is what makes them so comfortable, as well as more than 90 years of development to give unprecedented flexibility—so no digging in—and an elegant shape. if you’ve never tried a pair, go and put some on— you’ll soon realise why people keep coming back for more.
‘Our passions’ purpose is to inspire people to get even more from their country David Robinson CEO talks to Hetty Chidwick