Country Life

Neither bells nor whistles

A design website offers carefully considered kit that’s a pleasure to own

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All the items have the capacity to enhance our daily lives

FURNITURE that adheres blindly to the maxim that form should follow function usually requires a degree of wit or ingenuity to sweeten the bitter pill of mindless Modernism. The BORN website (www.born.com) is a showcase of contempora­ry design that offers these qualities in spades, yet, refreshing­ly, it isn’t littered with novelty for novelty’s sake and focuses on designs we all use on a daily basis: sunglasses, watches, record players, and iphone docks blessed with a carefully considered simplicity. All have the capacity to enhance the quality of our daily lives.

Browsing the site is a compelling experience, with new designs appearing thick and fast. Few are more intriguing than the Barisieur (above, £345, www.barisieur.com), a 21stcentur­y

coffee-making descendent of the teasmade. This is no ironic reinventio­n; it’s beautifull­y designed and screams out to be acquired (even if you only drink tea).

BORN is the brainchild of Jean-christophe Chopin, an entreprene­ur who fervently believes that functional­ity and beauty need not be mutually exclusive. He’s recently

joined forces with Gerry Mcgovern, design director of Land Rover, who has presided over the creation of the Evoque and the most recent incarnatio­ns of the company’s range. Together, they have collaborat­ed on the BORN Awards, the results of which offer a fascinatin­g insight into cutting-edge design from around the world.

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