Country Life

Sixty seconds with Joseph Mckenzie, founder and CEO of Xupes

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What is Xupes?

My father and I founded Xupes (pronounced ‘zoops’) in 2009. As well as watches, we also sell luxury handbags and jewellery.

Where can we buy your watches?

Through our website and we have a boutique in The Royal Exchange, London EC3. We also sell through internatio­nal platforms such as Chrono24.

What’s in your collection?

We’ve got a broad collection, with prices starting from about £1,000. We specialise in a core of 10 brands, including Rolex, Patek Philippe, Cartier and Panerai.

Do you offer trade-in?

Yes and you can trade a handbag or piece of jewellery for a watch—or the other way around. We also offer finance through Klarna and Splitit.

What about certificat­ions and warranties?

We’re accredited by seven brands, including Omega, Cartier and IWC. Every watch is serviced in our service centre and presented as new with a 24month warranty.

What’s the most expensive watch you’ve ever sold?

We sold a lemon-dialled Paul Newman Daytona in yellow gold, which had been in a safe for 18 years in the Netherland­s, for just under €1 million (£855,000). It was a real barn find.

Have you sold any watches that once belonged to a celebrity?

Yes, but we keep this private.

Confidenti­ality is very important to us.

Why buy a pre-owned watch?

Three things: choice, value for money and romance. There’s so much variety in pre-owned because you’re choosing from 60-plus years of watches. Most of our watches sell for significan­tly less than new, but in new condition and still with a warranty, box and papers. Every watch tells a story that our customers continue.

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