Country Life

What a pickle

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• Last year, 20 million jars of Branston Pickle rolled off the production line

• The vegetables are simmered for 2½ hours in large vats, together with the ‘secret Branston sauce’

• Ninety-five per cent of all Branston Pickle is sold in Britain

• The biggest seller is the ‘Small Chunk’ variety, launched in 1988. The chunks are 3mm (0.1in) wide, compared with 10mm (0.4in) for the ‘Original’ variety

• The biggest export market is the US, thanks to the British expat population

• In 1972, Branston ran television adverts with the slogan ‘Bring out the Branston’— a legend still printed on its jars to this day

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