The duvet doctor

CHRIS TATTERSALL IS THE CEO OF WOOLROOM, WHICH SELLS WOOL BEDDING

“At last, people are starting to appreciate the wonders of wool”

Wool bedding can improve the quality of our sleep*. By absorbing heat and humidity, it regulates the body’s temperature and cools us down. Wool is also an excellent choice for people who suffer from allergies, asthma or eczema, as dust mites find it hard to live in it – they like moisture.

At Woolroom, we source wool from breeds including Poll Dorset, Texel, Lleyn and Suffolk, which are all from the UK. Shoppers can even track their duvets and pillows to the farm they came from using a QR code.

Having joined the business in 2012, I want everyone to know about the benefits of this fabulous fibre. Overall sales this year have increased by 78 per cent, while sales of our throws are up 180 per cent. At last, people are starting to appreciate the wonders of wool. thewoolroom.com