LIZ’S top tips FOR SUCCESS

BE PERSONABLE ON SOCIAL MEDIA People love to see the story and faces behind your business.

SHARE YOUR MISTAKES, TRIALS AND TRIBULATIONS It makes you much more relatable.

SHOW AND TELL Do floristry demos and give growing advice and tips. Your customers will love it and it will give them the confidence to try things at home using products from your shop. BUILD FRIENDSHIPS WITH OTHER PROFESSIONALS Not only can you help each other out with promotion, it’s also a great way to have fun and experiment on creative projects with no pressure. FIND A HAPPY MEDIUM Creating a work/life balance is hard, so I enforce ‘no-phone’ periods.