Think before you jump...
The first hurdle you need to face before getting into glamping is drafting a business plan, doing realistic financial projections on start-up and running costs and researching planning permission. You must ensure that you can get planning permission as a starting point because it will shut the entire development down if you don’t. Know how you are going to finance your venture and, if at all possible, have the money in hand before you start to spend it.
There are now many ‘ready-made’ options for glamping, and while this might seem an easy route to take, there is much to be said for the bespoke and crafted in glamping and for the ethos behind them.
The Holdens decided to build their own treehouses, with locally sourced, sustainably grown timber. They had purchased their smallholding because of its woodland which provided an ideal site for the treehouses, offering seclusion and privacy. The erection of the frames was done by hand to avoid bringing in heavy machinery, minimising damage to the site. The bespoke care that went into building the treehouses has resulted in a space and place that is beautifully unique.
Most critical when getting into glamping is knowing your market. Are you going for deep greens who have passed the age when sleeping on the ground is appealing, but still want to be close to nature? Young families who are happy to have it a bit more rustic? Or couples who love the idea of sleeping in the woods, but want the comfort of a good hotel and are willing to pay for it? Is there any crossover in the kind of visitors you want to pull in and what can be done to maximise this?
But equally, recognising that you can’t be everything to everybody is also important.