Think be­fore you jump...

Country Smallholding - - Feature Glamping -

The first hur­dle you need to face be­fore get­ting into glamp­ing is draft­ing a busi­ness plan, do­ing re­al­is­tic fi­nan­cial pro­jec­tions on start-up and run­ning costs and re­search­ing plan­ning per­mis­sion. You must en­sure that you can get plan­ning per­mis­sion as a start­ing point be­cause it will shut the en­tire de­vel­op­ment down if you don’t. Know how you are go­ing to fi­nance your ven­ture and, if at all pos­si­ble, have the money in hand be­fore you start to spend it.

There are now many ‘ready-made’ op­tions for glamp­ing, and while this might seem an easy route to take, there is much to be said for the be­spoke and crafted in glamp­ing and for the ethos be­hind them.

The Hold­ens de­cided to build their own tree­houses, with lo­cally sourced, sus­tain­ably grown tim­ber. They had pur­chased their small­hold­ing be­cause of its wood­land which pro­vided an ideal site for the tree­houses, of­fer­ing seclu­sion and pri­vacy. The erec­tion of the frames was done by hand to avoid bring­ing in heavy ma­chin­ery, min­imis­ing dam­age to the site. The be­spoke care that went into build­ing the tree­houses has re­sulted in a space and place that is beau­ti­fully unique.

Most crit­i­cal when get­ting into glamp­ing is know­ing your mar­ket. Are you go­ing for deep greens who have passed the age when sleep­ing on the ground is ap­peal­ing, but still want to be close to na­ture? Young fam­i­lies who are happy to have it a bit more rus­tic? Or cou­ples who love the idea of sleep­ing in the woods, but want the com­fort of a good ho­tel and are will­ing to pay for it? Is there any crossover in the kind of visi­tors you want to pull in and what can be done to max­imise this?

But equally, recog­nis­ing that you can’t be ev­ery­thing to ev­ery­body is also im­por­tant.

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