Little things mean a lot

Best-selling sock maker – and longstanding #walk1000miles partner – Bridgedale knows better than most what a big difference little things can make.

THE PAST YEAR has taught us better than ever that it’s the little things in life that can make the biggest difference. A small act of generosity or consideration, a kind word, encouragement, the support of a friend or comfort of a stranger. Life’s reduced horizons have made us focus again on what was always true: little things mean a whole lot.

The repetitiveness of days in lockdown magnify the significance of small pleasures and the scale of small annoyances. And in that they resemble the life of our feet – shut inside our shoes and boots, dutifully doing their unvarying job, while left to an obsessive focus on micro luxuries and minor discomforts.

Bridgedale has used a focus on the little things to be its guiding principle in shaping the development of its sock range. But ‘Little things matter’ is a vision which extends beyond socks, and after long observing the countless kindnesses of walkers in the wonderfully supportive 1000-mile community, they wanted to support an initiative to help us all say thanks. Say It With Socks was born.

SAY IT WITH SOCKS

They could have got you into walking, lent a hand when you needed it, demonstrated the spirit of #walk1000miles or just be a brilliant buddy – a small kindness can make a disproportionate impact in its recipient’s life. A small gift of thanks can do the same. Tell us who deserves your thanks and why, and each month until June, Bridgedale will send a pair of Bridgedale Hike Mid Weight Boot socks worth £19.50 each to four nominee/nominator pairs.

WHAT YOU’LL BOTH GET

Originally named the Trekker, the Hike Mid Weight Boot is the sock that changed expectations forever, and thanks to years of incremental improvements remains out in front. Designed for year-round, use their unique Bridgedale construction ensures dry, warm and comfortable feet whatever your walking throws at them.