Country Walking Magazine (UK)

WINTER WISDOM

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Walker-centric skincare brand Helm Wind named their brand after the only named wind in the UK, which is found in the Pennines where they make and test their products. Their website also tells an older story: legend has it, when William II invaded the unruly north, he made it as far as Dunmail Raise, where the locals made their stand. All at once, his army was stopped by a terrible roaring sound, thundering down from the hills. Suddenly the army was hurled to the ground by an invisible giant that lifted trees from their roots and knocked knights from their horses. The ‘giant’ became known as the Helm Wind.

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