Smartwool Hudson Trail Nordic Hat £55

Darn Tough still win the marketing honours (see Socks), but Smartwool come a close second with this lovely phrase: ‘Its braided tassels and pom add a touch of whimsy, making this hat as fun to wear as it is practical.’ Anything that adds a touch of whimsy to your winter kit has to be a good thing, right? Good hat though: merino, polyester and lashings of whimsy. smartwool.co.uk